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- 15-Minute LinkedIn Ads? AI Boosts Campaign Efficiency
15-Minute LinkedIn Ads? AI Boosts Campaign Efficiency
PLUS: Apple's AI training sparks YouTube creator controversy
AI is buzzing louder than a caffeinated honeybee in a tin can, let's take a moment to smell the algorithmic roses and ponder the digital bouquet we're being handed. This week, we're diving into the AI soup du jour, fishing out the juicy bits, and serving them up with a side of wit and a sprinkle of "wait, what?" 🍲🤖
😇 What NOT to worry
LinkedIn's AI turning you into an ad campaign wizard overnight. Sorry, no magic wands here, just a really efficient assistant.
Your apartment suddenly transforming into an AI-designed palace. Those apps are more "meh" than "marvelous" for now.
😢 What TO worry
Tech giants playing fast and loose with your YouTube captions. Looks like even AI needs to learn about consent.
The ticking clock of the AI Act. It's all fun and games until someone gets a billion-euro fine.
Marketing
LinkedIn's AI-Powered Shortcut to Ad Campaign Success
LinkedIn's new AI tool, Accelerate, promises to slash the time to launch ad campaigns from 15 hours to just 5 minutes. By analyzing your website, LinkedIn page, and ad history, it auto-generates a campaign, audience, and reports faster than you can say "lead gen."
While some marketers are skeptical of the AI black box, others report stellar results like 3X higher conversion rates. As Accelerate opens to all advertisers this fall, we'll see if LinkedIn's efficiency play pays off.
Sure, it's not quite "set it and forget it" - but hey, a 15-hour time savings? That's worth a shot for the busybody marketer.
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Tech
Apple's AI Training Fiasco: Stealing YouTube Captions
Apple and other tech giants are in hot water for training their AI models on YouTube video subtitles without creator consent. The list of affected creators reads like a who's who of YouTube stars.
While Apple didn't directly scrape the subtitles, they still used the ill-gotten dataset compiled by a non-profit. It's a sticky situation highlighting the potential pitfalls of training AI on web-scraped data without permission.
As AI becomes more prevalent, companies will need to be extra cautious about the datasets they use. For now, Apple has some explaining to do about using creators' content for AI training without their knowledge.
Tech
I Tried AI Interior Design Apps and Apartment Turned Out... Odd
Moving to a new place often inspires dreams of achieving the perfect aesthetic. Some might turn to AI apps for assistance, hoping for a digital interior design revolution. However, after testing options like Spacely AI, Decoratly, and Ikea's AI chatbot, the results can be rather underwhelming.
While these apps may offer decent furniture suggestions, they often fall short when it comes to truly reimagining a space in a specific style, such as midcentury modern. Instead, users might find themselves faced with wonky generated images featuring misshapen decor.
These AI design tools show promise but aren't quite ready to replace a human designer's eye. For now, traditional methods like mood boards and DIY attempts remain more reliable options for those seeking to transform their living spaces.
One might quip: AI interior design? More like AI interior mess-ign!
Tech
The AI Act Countdown Begins: Comply or Pay Up
Apple Intelligence may power a brand new home product: a table-top robot. While current devices like HomePods are too wimpy for the advanced AI, this bot could bring a Siri-powered robotic assistant to your living room.
Early reports suggest it might even mimic head movements during FaceTime chats. It's disappointing Apple's rushing to put AI in an unproven robot over beloved products, but hey, maybe Siri needs an embodied form to finally live up to its potential.
An AI-powered robo-butler sounds cool, but with Apple's secrecy, it'll likely be years before this sci-fi dream materializes on our coffee tables, if ever.
AI
AI Hype vs. Reality: Agencies Wade Through Murky Waters
Amid the AI arms race, agencies are testing tools in secure sandboxes to vet data security, stability and fairness.
From hallucinations to potential hacking risks, generative AI's rapid rise comes with growing pains. Agencies ink deals with major AI players, but maintain their own controlled environments for client safety.
As the societal AI consensus evolves, it falls on agencies to establish guardrails. Some question if everything labeled "AI" truly is, as the hype cycle spins on.
The future of generative AI remains uncertain, but agencies cautiously explore its potential - with a healthy dose of skepticism.
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And that's your scoop for the week in the world of creative automation!
Stay tuned for more breakthroughs and insights as we step into the future 👋
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