AI Writes Ads Better Than Humans? Google Seems to Think So

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In a digital landscape where AI is evolving faster than you can say "machine learning," it's easy to get swept up in the latest buzz. But fear not, dear reader—we’re here to cut through the cacophony and serve up the juiciest tidbits with a side of humor and a dash of skepticism. Think of us as your quirky guide through the labyrinth of tech trends and AI antics.

So, sit back, relax, and let's dive into the latest stories that matter, with just the right mix of satire and insight to keep you both informed and entertained.

😇 What NOT to worry

• No need to fret over your ad copy anymore. AI is here to handle it—and apparently, it’s better at it than us mere mortals. Matalan’s AI-driven ads are pulling in more traffic than human ones.

• Your gaming graphics might soon get a green makeover. PowerColor's new AI-infused graphics cards promise a 22% cut in power consumption.

😢 What TO worry

• As AI continues to pen our ads and save our power, it's also rummaging through vast amounts of our data. The question is: how much privacy are we willing to sacrifice for these conveniences?

• Artists fleeing AI-related policies are finding refuge on niche platforms like Cara, but not without cost. Founder Jingna Zhang is grappling with a hefty cloud storage bill and startup struggles.

AI

AI Ads Shockingly Better at Driving Traffic Than Human Ones

Turns out AI isn't just great for cutting costs - it can boost your Google search game too. UK retailer Matalan found AI-written ads drove 16% more traffic than ones by humans. Why? Apparently Google's algorithms love the keyword-stuffed robo copy.

Matalan was so impressed, they're rolling out the AI treatment to more products. Though it remains to be seen if the extra eyeballs actually lead to sales.

As one expert put it, "computers talk to computers much better than humans." So next time you're slaving over an ad, remember - the bots might just do it better.

New AI LeadGen Tool Identifies Email Address of Your Visitors

Did you know that you can Identify the email addresses of your anonymous website traffic?

Rather than getting only 5% of your traffic via an opt-in form, a new AI Tool, Smart Recognition, lets you target and email most of your website traffic, growing your email list and revenue faster!

How can this help? 👇

• Capture email addresses of up to 40% of your anonymous traffic.

• Email irresistible offers to prospects browsing your site.

• Send abandoned cart emails to people who don't complete checkout.

• Book a demo and try it for free.

Tech

AI to the Power Savings Rescue for Graphics Cards?

PowerColor has an intriguing idea: integrate an NPU into graphics cards to intelligently manage power usage on the fly while gaming. The result? A claimed 22% reduction in power consumption.

Sounds great, but there's a catch - lower frame rates. Though PowerColor is a bit coy about admitting the performance hit.

It's early days for this tech, but an interesting approach to tackling power-hungry GPUs. Will other card makers follow suit and leverage onboard AI for efficiency gains? 

As they say, with great power comes great electricity bills. Maybe tiny AI brains in our graphics cards are the future of eco-friendly gaming.

Art & Ethics

The Accidental Startup Founder Fighting AI Art Theft

When photographer Jingna Zhang launched Cara, a niche portfolio site for artists, she never expected it to blow up. But with creatives flocking to escape Meta's controversial AI policies, Zhang found herself with nearly a million users practically overnight.

The sudden influx crashed servers and left her with a hefty $96K cloud storage bill. Now the reluctant entrepreneur is scrambling to keep Cara afloat while defending artists' rights in an AI-driven world.

Zhang's story highlights the complex challenges at the intersection of art, AI ethics, and platform responsibility. As an outspoken advocate, she's determined to give artists a refuge - if she can keep the lights on.

AI

Apple's AI Catch-Up: Craig Talks OpenAI Partnership & Intelligence Plans

Apple is late to the AI party but trying to catch up fast. New "Apple Intelligence" features are coming to iOS and macOS, powered by both Apple's own tech and a partnership with OpenAI's ChatGPT. 

Craig Federighi dished on the collab in a new interview, confirming Apple wants to support other big language models in the future too. He also teased hopes to bring the AI tools to China... somehow.

It's a tricky balance of on-device and cloud smarts, but shows Apple is serious about an "intelligent" future. Will it be enough to match Google and Microsoft's head start?

And that's your scoop for the week in the world of creative automation!

Stay tuned for more breakthroughs and insights as we step into the future 👋

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