Musk's Video AI Play Challenges OpenAI

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Just when you thought the tech world couldn't get any weirder, Elon Musk decides to collect AI video startups like they're limited edition Pokémon cards. Meanwhile, Adobe's teaching robots to be marketing executives, Star Wars creators are joining the resistance against AI overlords, and Razer wants AI to both find your game bugs AND whisper sweet tactical nothings in your ear.

In this week's tech circus:

• 🎬 Musk expands his AI empire with video startup acquisition

• 🏷️ Adobe's Brand Concierge enters the AI agent chat

• 🚫 Star Wars showrunner tells AI to stay far, far away from his scripts

• 🎮 Razer wants AI to find your bugs and coach your gameplay

• 🍿 + 4 AI tools they don't want you to know

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Videos

Musk's AI Empire Expands with Video Startup

xAI, Elon Musk's artificial intelligence venture, has acquired Hotshot, a generative AI video startup. This strategic move suggests Musk is preparing to compete with OpenAI's Sora and Google's Veo 2 in the AI video generation arena.

Hotshot co-founder Aakash Sastry announced the acquisition with typical tech-industry enthusiasm, mentioning they'd built "three video foundation models" and would now access xAI's massive computing cluster called "Colossus." (Because apparently naming your computer after ancient wonders is required in AI.)

Musk previously hinted at a "Grok Video" model coming "in a few months," which makes this acquisition's timing rather convenient. The move aligns with xAI's ambitions to challenge established players like OpenAI and Google.

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Tech

AI Agents Make Creative Work Personal Again

Adobe just unveiled their new Brand Concierge at Summit 2025, making a big splash in the "agentic AI" pool everyone seems desperate to dive into. But unlike competitors who hand you a toolkit and wish you luck, Adobe's approach actually makes sense.

Their new AI agent platform comes with ten pre-built agents that handle specific marketing tasks - from qualifying sales accounts to optimizing websites. No weather forecasts here! As Adobe's SVP puts it, these are "purpose-built" agents for actual business problems.

The standout Brand Concierge application orchestrates personalized customer experiences across text, voice, and images. It's basically your marketing department's new best friend who never sleeps or asks for vacation time.

AI

Star Wars Creator Gives AI Cold Shoulder

Andor showrunner Tony Gilroy has abandoned plans to publish the show's 1,500-page script collection, despite having everything ready to go. The culprit? Those pesky AI systems that might gobble up his creative work as training data.

"Why help the fucking robots anymore than you can?" Gilroy told Collider, displaying the same rebellious spirit that made his Star Wars series a critical darling.

His stance reflects growing tension in Hollywood, where creators fear AI tools trained on their work could eventually replace them. Meanwhile, studios like Disney and Lionsgate continue forming AI partnerships, seemingly unbothered by creators' concerns.

The battle lines are drawn: artists protecting their craft versus corporations eyeing AI's efficiency. Something tells me this resistance won't be as easily crushed as the Rebellion.

Tech

AI Bug Hunters Join Gamer's Arsenal

Razer's new Wyvrn platform is bringing AI to quality assurance with its QA Copilot that promises to catch 25% more bugs than human testers while cutting costs by 40%. Because nothing says "innovation" like automating away those pesky QA jobs!

The platform also includes the AI Gamer Copilot (previously "Project Ava"), a voice assistant that watches you play and whispers tactics in your ear. For when "git gud" isn't specific enough advice.

Wyvrn additionally bundles Razer's next-gen Chroma RGB platform, THX Spatial Audio Plus, and Sensa HD Haptics—ensuring your gaming experience is not just bug-free but also properly illuminated, immersive, and vibration-enhanced.

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